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Gong integration

Turn Gong calls into actionable product feedback in Harvestr.

Marina Salmon avatar
Written by Marina Salmon
Updated over 2 months ago

You can connect Gong to Harvestr to automatically create product feedback when specific Smart Trackers are detected in recorded calls. This integration works by sending a webhook from Gong to Harvestr whenever a call matches your Smart Tracker.

Prerequisites

  • Admin access to Gong

  • A Smart Tracker called "Product feedback" in Gong

  • A Harvestr Elite subscription with an Editor account

Step 1: Create a Smart Tracker called "Product feedback"

Harvestr only imports calls that contain valuable product feedback.
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To do this, we rely on Gong’s Smart Trackers to detect when product feedback is mentioned and extract the relevant insights from the call transcript.

Follow Gong's documentation to create a Smart Tracker called "Product feedback", that will capture product feedback from your Gong calls.

The Smart Tracker must be named exactly “Product feedback” for the integration to work.

Step 2: Connect Gong to Harvestr

  1. In Harvestr, go to Settings > Integrations > Gong

  2. Click Connect to Gong

  3. A window will open asking for permission to authorize the integration

  4. Click Allow

  5. Close the window after authorization
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    ✅ Gong is now connected. You can move on to configuring the automation rule in Gong.
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  6. Copy the webhook URL and open Gong.

Step 3: Create an Automation rule in Gong

  1. In Gong, go to Company Settings

  2. Scroll down to Automation Rules, click Add Rule

  3. Configure the rule as follows:

    • Trigger: New call

    • Filter: add your Product Feedback Smart Tracker as a filter to identify calls that contain valuable product feedback and send only these calls to Harvestr

    • Action: Fire webwhook

    • URL: Paste the webhook URL copied from Harvestr

    • Authentication method: URL includes key

    • Name: e.g., “Harvestr” (this can be anything)

  4. Click Test now to confirm the webhook is working

  5. If the test succeeds, click Save

✅ Your webhook is now active and ready to send call data to Harvestr.

Step 4: What Harvestr imports from the call

When a call is sent to Harvestr via the integration, we automatically create a new feedback item that includes:

  • 🎯 Highlights from the "Product feedback" Smart Tracker

  • 📝 Summary

  • ✏️ Transcript

  • 🧑‍💼 Call participants

  • 📅 Call date and time

  • 🔗 Link to the full call recording

This ensures you see exactly what was said, by whom, and in what context.

Only feedback from the Highlights section can be categorized and linked to Discoveries.

For each new call, Harvestr’s AI automatically parses the Highlights to extract relevant feedback and categorize it, saving you time and surfacing what matters most.

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